Bass
is the name of a former brewery
and the brand name for several
English beers brewed in Burton
upon Trent. Bass is most particularly
associated with their pale ale.
The distinctive Red Triangle
logo for Bass Pale Ale was Britain's
first registered trademark.
By the end of the 20th century,
following decades of closures
and consolidation, Bass was
left with one of the two large
breweries remaining in the town.
It also had substantial holdings
in hotels, now owned by InterContinental
Hotels Group (IHG).
Over the years of its ascendancy,
Bass maintained its dominance
in the UK market by the acquisition
of other brewers such as Mitchells
& Butlers (1961), Charringtons
(1967) and William Stones Ltd
(1968) (with the overall company
being known as Bass, Mitchells
and Butlers or Bass Charrington
at various times).
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