This beer was put on the market in 1903 and is Miller Brewing's oldest brand. Miller High Life can be considered the forerunner of the modern American lager beers. High Life is grouped under the pilsner category of beers, although it has slightly less alcohol than European pilsners, at 4.7% ABV. The prevailing slogan on current packaging is "The Champagne of Beers", which is an adaptation of its long standing slogan "The Champagne of Bottled Beers". It was originally available in miniature champagne bottles and was one of the premier high end beers in the country for many years.